So you may wonder why we called it Personas Interactive.

If you were go to the Brand Thunder Gallery, you would see what we specialize in – creating customized browser experiences for different sports teams, websites, musicians and more.

These browser experiences have evolved over the years in their design, their technology and even their name. But regardless of the technology change, these browser experiences always required the installation of a Firefox add-on and the restart of the browser for every one that you wanted to install.

One of the reasons we created Personas Interactive was to address this issue. With the advent of Personas in Firefox 3.6, we saw the opportunity to take our browser experience to the next level. So one of the core features of Personas Interactive is Interactive Themes.

Interactives Themes take the Enhanced Personas we talked about last time and add interactivity like clickable logos, sidebars, toolbars, feedreaders and more. So instead of just providing people with a picture of your website or brand, you can provide a way for them to connect with you in the browser.

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